One day, Ben Fritz, a retired Dutch graphic designer, was asked
by one of his grandchildren: “let’s build a house.”
That sounded like fun, but with WHAT? Ben looked for something
that fit the bill, but couldn’t find anything to help him
build that house. So, he started developing his own do-it-yourself
kit that would let him and his grandchildren build life-size wooden
toys. Woodmobiel was born and became a big hit in The Netherlands
with kids and (grand) parents, (pre-) schools, and aftercare facilities.