Let's build a house...

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One day, Ben Fritz, a retired Dutch graphic designer, was asked by one of his grandchildren: “let’s build a house.” That sounded like fun, but with WHAT? Ben looked for something that fit the bill, but couldn’t find anything to help him build that house. So, he started developing his own do-it-yourself kit that would let him and his grandchildren build life-size wooden toys. Woodmobiel was born and became a big hit in The Netherlands with kids and (grand) parents, (pre-) schools, and aftercare facilities.